Ruth Stevenson

I am an experienced primary research consultant who has provided research services for many organisations covering an extensive variety of subject matters. I have worked for leading research agencies (IpsosMORI and TNS) as well as not-for-profit organisations.

I am a professional and pragmatic consultant who is skilled in working with those with no prior research knowledge as well as those who are highly research literate. I take pride in enabling others to appreciate the significant role that research can play in information-based decision making, and ensuring customers are provided with useful and usable insight.

The type of projects that I can help you with include:

• Finding out what your customers, staff or other stakeholders think
• Testing out response to your existing products or services
• Concept testing of future products or services
• Estimating or quantifying the market for your products or services
• Evaluating or developing your PR, marketing and communications
• Providing data to support an idea or enhance your business plan
• Research with a representative sample of the general public
• Or simply answering your burning questions about anything and everything!

Resources

	Ruth Stevenson's LinkedIn profile
	Ruthless Research - Ruth's blog on market research.
	@RuthRuthless Twitter feed
	Ruthless Resarch Facebook Page
	Ruthless Research Website - Ruth's website for her other area of work - research solutions for organisations who work for the benefit of the community.

Market Research at Salient Point

At Salient Point we can offer a bespoke research service to meet your needs, including:

The full spectrum of research and evaluation services:

• Design of methodology and research tools
• Fieldwork and analysis
• Reporting and recommendations
• Project management

Quantitative research:

• Questionnaire design
• Web surveys
• Subcontracting of telephone / postal / face-to-face surveys
• Omnibus surveys

Qualitative research:

• Focus groups
• Depth interviews

Other research:

• Mystery shopping

Professional advice and support, including:

• Advice on questionnaire design / improving existing questionnaires
• Advice on conducting and analysing your own research
• Advice on research commissioning
• Advice on using omnibus surveys

Bespoke training sessions, including:

• Questionnaire design
• Moderation skills
• Analysis techniques
• Research commissioning